Quotes by Anita Elberse

About Anita Elberse:

Anita Elberse is a Professor of Business Administration at Harvard Business School. She is a leading expert on marketing strategies for firms in the media and entertainment sector. She has published her research in top academic and practitioner journals in the fields of marketing, economics, and management. According to the Wall Street Journal, "[Elberse] takes the same statistically rigorous approach to entertainment and cultural industries that sabermetricians do to baseball."

Author Bio

  • NameAnita Elberse
  • DescriptionAmerican economist
  • ProfessionEconomist