About Amory Lovins:
Amory Bloch Lovins is an American physicist, environmental scientist, writer, and Chairman/Chief Scientist of the Rocky Mountain Institute. He has worked in the field of energy policy and related areas for four decades. He was named by Time magazine one of the World's 100 most influential people in 2009.
Public discourse about climate change has resulted in the erroneous idea that it's all about cost, burden and sacrifice. If the math was correct, everyone would see it's about profit, jobs and competitive advantage.Amory Lovins