About Alan Siegel:
Alan Siegel is the CEO of Siegelvision, a brand identity consultancy. He is the founder and Chairman Emeritus of global brand strategy firm Siegel+Gale.
I don't think any business has to give up legal protections in order to simplify. The main consideration is that whatever protection, rights and remedies a corporation wants, they should be put in terms that are understandable to the consumer.Alan Siegel
Our national purpose, not our party differences, must define the American Brand. We must change the conversation from one centered around what defines our differences to one that hangs a lantern on what binds us, supports our collective well being an...Alan Siegel
What Republicans need to do is to go back to their roots - starting with Lincoln - and remind the nation that they are the party of national growth, racial equality and unity of purpose. These Lincolnian themes will serve Republicans - and the nation...Alan Siegel
Too many politicians are shifting the critical themes of our national conversations from a 'big ideas' American Brand Platform to narrowly focused, polarizing sound bites that put party philosophy before what used to be heralded as the common good. T...Alan Siegel
If we don't re-charge the American Brand, all future challenges - economic, social and political - are destined to be driven to the brink, further jeopardizing the strength and competitiveness of our country and its citizens.Alan Siegel
Politicians must be simple and clear about how their ideas will serve the national cause. We can no longer use the complexity of today's problems as an excuse for inaction, rhyme or rhetoric that does not meet the challenges before us.Alan Siegel