About Yvon Chouinard:
Yvon Chouinard is a rock climber, environmentalist and outdoor industry businessman. His company, Patagonia, is known for its environmental focus.
Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we’re either directly responsible for or is done on our behalf.Yvon Chouinard
Doing risk sport had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you’re right on the edge, but you don’t go over. You have to be true to yourself; you have to know your s...Yvon Chouinard
I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should be displaced. Failing that, I try to work with those companies and help them change the way they think about our re...Yvon Chouinard