About Sid Bernstein:
Sidney Bernstein was an American music producer and promoter. Bernstein changed the American music scene in the 1960s by bringing The Beatles, The Rolling Stones, Herman's Hermits, The Moody Blues, and The Kinks to America. He was the first impresario to organize rock concerts at sports stadiums.
I went to James Monroe High School, a big school in the East Bronx. My first promotion was the first alumni reunion dance. I got all the names and addresses out of the yearbook. It came off very well.Sid Bernstein
The Beatles were no trouble... lots of girls. The Stones were black-jacketed guys, a rough crowd. A whole different scene between the Stones' black leather jackets and the Beatles' pretty-dressed girls with the ribbons in their hair, teenagers standi...Sid Bernstein