About Marc Ostrofsky:
Marc Ostrofsky is an American entrepreneur, venture capitalist, New York Times Best Selling Author and public speaker. He is the author of the books Get Rich Click!: The Ultimate Guide to Making Money Online, and Word of Mouse: 101+ trends in How we Buy, Sell, Live, Learn, Work and Play!. Get Rich Click was in the top ten of the lists of bestselling books compiled by USA Today, The Wall Street Journal and The New York Times.
In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.Marc Ostrofsky
The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or...Marc Ostrofsky
Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.Marc Ostrofsky
Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.Marc Ostrofsky
Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a spec...Marc Ostrofsky
I ended up buying business.com for $150,000 because I wanted to make it a magazine. It would have been a 'Time'-type magazine: how to do business on the Internet. And I was offered a lot of money for that domain. I played two buyers against each othe...Marc Ostrofsky