About Keith Belling:
Keith Belling is known for being the founder and CEO of Pop Chips. Before Pop Chips, Keith Belling was the founding CEO of allbusiness.com in 1999. He also was a founder of Paragon restaurants. Belling originally went to college to study Real Estate Law. From there he attended the University of California Davis and majored in Economics. Belling created Pop Chips because he wanted a healthy alternative to potato chips. He referred to potato chips as his "guilty pleasure." Belling said he would hide the potato chips underneath his sandwich in the line at the deli. This guilt is what lead to what is now a huge and very successful company with partners such as Katy Perry and Ashton Kutcher.
When I went to visit this rice cake plant, I hadn't realized how the rice cakes were made. As soon as I saw the molds of rice and how the heat pops it like popcorn, the light bulb went off. This is popped. This isn't baked or fried.Keith Belling
There's a deli around the corner from my office where I'd get a bag of chips with my sandwich, and I was hiding them under my sandwich because I was embarrassed. When I had this epiphany that I was hiding the potato chips from myself, I realized ther...Keith Belling
We have 11 great potato flavors, and customers have been clamoring for tortilla. For over a year, we worked to develop the four flavors of tortilla popchips: chili limon, nacho cheese, ranch and salsa. They're made with traditional stoneground masa, ...Keith Belling