About Jerry Greenfield:
Jerry Greenfield is an American businessman and philanthropist. He is a co-founder of Ben & Jerry's Homemade Holdings, Inc.
Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it's more than just food. So I think when you combine caring, and eating wonderful food, it's a very powe...Jerry Greenfield
So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our...Jerry Greenfield
The reality is that most companies are not about any values at all - they are about making money. It is extremely rare for a business to stand for anything because most businesses don't want to alienate potential customers, and if you believe in anyt...Jerry Greenfield
Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well fina...Jerry Greenfield
Ben & Jerry's evolved into what it is doing and is trying to transition its supply chain, but this is essentially retrofitting. In the social enterprise movement, we see companies whose essence, the products they make, the reason they exist from day ...Jerry Greenfield