Quote by: Francois-Henri Pinault

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

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Author Bio

  • NameFrancois-Henri Pinault
  • DescriptionFrench businessman
  • BornMay 28, 1962
  • CountryFrance
  • ProfessionEntrepreneur; Chief Executive Officer
  • AwardsKnight Of The Legion Of Honour