About Daddy Yankee:
Ramón Luis Ayala Rodríguez is a Puerto Rican reggaeton singer, songwriter, producer and actor. Ayala was born in Río Piedras, San Juan, Puerto Rico, and was raised in the neighborhood of Villa Kennedy Housing Projects.
When I talk about the Internet, it's because young people are there. TV and radio are still what moves the masses, and you can't ignore that. But you also have to feed that monster that grows daily, which is the Internet.Daddy Yankee
Our aim is to establish El Cartel as not just another tequila but part of the club and party lifestyle. There are several songs where I mention the brand name, and a lot of these party songs go hand in hand with the concept of Cartel Tequila.Daddy Yankee