About Bruce Henderson:
Bruce Doolin Henderson was the founder of the Boston Consulting Group (BCG). Henderson founded BCG in 1963 in Boston, Massachusetts. He headed the firm as President and CEO until 1980 and stayed on as Chairman until 1985.
Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.Bruce Henderson