About William McDonough:
William Andrews McDonough is an American designer, advisor, author, and thought leader. McDonough is founding principal of William McDonough + Partners, co-founder of McDonough Braungart Design Chemistry (MBDC) with German chemist Michael Braungart as well as co-author of Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability—Designing for Abundance, also with Braungart. McDonough's career is focused on creating a beneficial footprint. He espouses a message that we can design materials, systems, companies, products, buildings, and communities that continuously improve over time.
I am very focused on large-scale deployments of renewable power and how we're going to get this done. Imagine our military bases covered with solar thermal collectors that could generate steam and electricity.William McDonough
Ultimately a regulation is a signal of design failure...it is what we call a license to harm: a permit issued by a government to an industry so that it may dispense sickness, destruction, and death at an "acceptable" rate.William McDonough
We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on Earth - that is what we need to do here. Together, we can upcycle everything. The world will be better for our positive visions and actions.William McDonough
I suggest we take our heads out of the tar sands and look up to see the sun. We don't own it, but it provides us all with great, endless value. So, too, the wind. These free, renewable sources of 'energy currency' are perfect partners to what we own ...William McDonough