About David Zaslav:
David M. Zaslav is the president and chief executive officer of Discovery Communications, a position he has held since January 2007. He was previously an executive at NBC Universal.
We're lucky in that channels like Science, Animal Planet and Discovery are essentially universal in terms of their appeal. If you wake up in Moscow and put on the Science channel, it doesn't feel like an American channel, it feels like their channel.David Zaslav
People only watch six to eight to 10 channels, so if you want to be one of those channels, then you have to create content so strong that people have to come not once, not twice but enough that, behaviorally, they start to feel like, 'That's my chann...David Zaslav