Every time we bring someone in we ensure that they are a strategic thinker, but even more important that they understand that if the products aren't successful and the products don't sell that there won't be anything to strategize about.
Our criteria for good data feeds are that they need to be dynamic enough to be interesting, something that users want to attune to throughout the day, etc.
Ambient Devices develops a new generation of consumer electronic products.
Ambient Devices is what I call part of the Third Wave of Internet devices.
Most of us feel overburdened by information, although I would say the overloaded feeling comes more from coordinating all of the information and responding to it.
It is hard to check five email inboxes, three voice mail systems, or five blogs that you are tracking.
Our system allows you to respond to the information that is important to you. It allows you to sense and be attuned to more streams of information in parallel.
There are already a lot of devices in our lives that have rich text or the ability to handle graphics. Our devices are designed to be understood in less than a quarter of a second.
We created the ability for people to insert enterprise or personal data.
The orbs create feedback loops that can influence either personal of employee behavior.
The orb allows for constant dynamic feedback.
As a small company our fastest way to market was going to be by working with other retailers that were known for pioneering new technologies and categories.
Integral to the orb is our low cost long-range wireless radio data system and a protocol that allows us to send this data over 90% of the US population every 15 minutes throughout the day.
The orbs have probably sold better through catalogs because they can be categorized unlike at most stores.
There will be hundreds of new companies that will be created to develop these very simple data devices.
We initially targeted pager networks, which have been suffering for the last decade due to cell phone sales.
Pager companies are very much looking to provide new services to help them regain some of their customer base.
We are extremely attractive to page companies, because we significantly increase their user base.
We target people who understand that relationships are the lifeline of a small company.
I think one of the most important attributes is perseverance.